For Sellers
To the prospective Seller
Selling a home in the Grand Junction Co home market is all about price and marketing. Gone are the days where realtors stuck up a sign and priced a property because the seller needed to make X amount of money. Today it takes a lot of expertise to price a home to sell. A comprehensive Comparative Market Analysis needs to be prepared and a carefully thought out marketing plan needs to implemented.
The internet is the place where 87% of buyers look first to do research for their home search just by typing in Grand Junction Co homes for sale. A realtor these days needs a good website.
Buyers are aware of price trends, real estate search engines, mortgage rates, foreclosures, short sales and want instant gratification. A real estate professional needs their own (not a link to their companies) website. The website needs to be found by the search engines. Listing need to be posted in all the syndication spots like Truilla, Zillow, HotPads, Craigs list etc. Brokers must dominate Homes.com sites. Print ads are almost obsolete.
In today’s real estate world a Broker must have thousands of leads in the pipeline on an up to date email list. The new age clients prefer to have the new listings dropped in their inbox the moment they are posted to the MLS. In our company a listing campaign for every in house we list is sent out upon entering into the Grand Junction Area MLS. The material is targeted to specific buyers matching the listing criteria. We have thousands of buyers in our data base.
We market to all the realtors in our MLS. At EB Realty we market to the Grand Junction MLS, Aspen MLS, Glenwood Springs, Delta MLS, Montrose MLS. We are MLS partners with these areas. It takes organization to target buyers in specific price ranges and categories. Turning listing information into Spam can become a detriment to the inexperienced agent. The tools for converting online leads into closed sales are expensive and time consuming. It take time and patience to incubate leads. Systems for delivering information must be accurate and reliable.
The personal touch is also a key element in marketing a home. Buyers want instant information and personal attention when they are ready to go and see property. A good staff is essential. Trust in a company, rank within the realtor community, integrity and honesty are still the most valuable assets of a company.
Please call us to show you how we get homes sold in the Grand Junction Area.